Video tours of real estate properties and listings are no longer optional. They are a necessity if you want to keep up or move ahead of the competition. With the busy schedule of potential buyers, they may not be able to visit the site physically. However, using property videos, you will be able to engage them and take them through the property virtually. This will leave an almost similar satisfaction if the client visited the site in person.
According to John Passerini, the vice president in charge of interactive marketing at Sotheby international reality, use of property videos is an absolute necessity. There are a number of tools available to record property videos. These include, augmented reality options, futuristic videos, 3D video tours and some traditional methods. However, if you are looking to record high quality property videos, then there are some tools that you can rely on.
Here’s an overview
Cameras and lenses
A good camcorder or DSLR should help you shoot quality videos. However, you need to remember that you will have to attach the audio recording tools, tripod and lights. Therefore, you should go for a high end camera that can support these capabilities.
You might also need to purchase wide angle lens. Therefore, your fixed lens camera should also be capable of supporting a lens adapter. In the case of a removable lens, you should only select the ones that can work with your mount thus eliminating the use of an adaptor.
Stabilizer or support
If you want to record great property videos with exteriors and wide shots, then a support of some kind is a must. You also need to have a support or tripod if you are going to engage in any camera movement such as pans and tilts. A fluid head tripod will offer you the flexibility that you need for such activities.
If you go for jerky tripod stands, then you videos will have an amateur feel more than those shot using poor quality recorders. If the room is small and cannot accommodate a tripod, then you can go for a monopod. However, you can also invest in some form of handheld stabilizer to shoot still videos.
Handheld stabilizers range from pro gyro systems, handheld rigs manufactured by Camtrol or even the ModoSteady produced by Manfrotto. Tripods and stabilizers range in prices but they are very important if you want to shoot professional looking and steady real estate videos.
You do not want your recorded property videos looking dark and gloomy just because of poor weather and lighting. On the minimum, you should have one LED as part of your equipment. It weighs less weight, is highly portable and energy efficient better than other lights.
If you are shooting your property videos in larger rooms and would need to balance indoor and outdoor light, then you might consider acquiring a few CTB or CTO gels. However, keep you budget in mind.
Quality Microphone and Cover
Sound is one of the most important aspects of any video. You can shoot a very interesting and captivating video. However if it lacks audio, or comes with poor audio quality, then your video will also be deemed to be of poor quality. You might also need narration and voice over for your videos.
If you will be doing voice over narration in a studio that is controlled, then use a carpeted and quiet room and shoot the videos in the corner of the room to avoid echoes. You can also include natural sound of the woods in your property videos or the neighbors backing dog to bring more reality.
When choosing microphones, a good choice to go for is a Lavaliere microphone. Also called lap microphones, Lavaliers are very versatile and suited for general use. It is small in size, clips freely to clothing, thus allowing you to record your audios smoothly and effortlessly. They produce good sound quality thus an invaluable tool when shooting your property videos. Some folks are now using them with their iPhone as mentioned over on EatSuccess.
Proper video editing program
There is different video editing software ranging from free to the high end premium ones. It all depends on your budget and the computer system that you prefer. Choosing the fanciest and most expensive video editing software is not a guarantee that you will produce high quality property videos. Choose the one that is easy to use while still offering you the tools, features, and options that you need.
Excellent video is the key to getting an edge
The real estate sector has become highly competitive. Your presentation skills will determine the volume and value of sales that you make. With high quality property videos, you will have more bargaining power and put you in a position to make sales.